Vision

Generika is the most innovative national drugstore driven by a strong sense of social purpose.
We are at the forefront in providing quality affordable healthcare with superior customer service.

Mission

• We put customer satisfaction above all else, serving our clients' needs effectively and efficiently with friendly and professional counseling
• We offer relevant quality affordable healthcare products and services
• We are a team of highly motivated and competent individuals, professionally managing our operations and driving company growth and profitability
• We recognize the importance of our employees in achieving our aspirations. Our workplace culture is based on meritocracy and respect
• We foster a community spirit that understands, values and benefits from quality affordable healthcare