Generics Franchise Drugstore/Franchise Drugstore Philippines/Generika Drugstore
Generika now operates in 693 locations nationwide!

Why invest in a Generika drugstore?

 

1. You are investing in an industry which represents a basic need of humanity. Health related expenses are going up worldwide, in virtually all countries. This industry, because it represents a daily need of people, is less subject to sudden market changes, effects of fashion and other short term trends, or strong seasonality effects (although there is also a yearly seasonality).

2. Factors such as the aging of population, modern illnesses such as diabetes, cardiac disorders, hypertension and the like, combined with the tropic Filipino weather and the deterioration of the natural environment (pollution, asthma...), will all contribute to an increase of the total drugs market spending in the coming years. The rapid growth of the Filipino population will increase this even further.

3. Because majority of the Filipino belongs to the lower economic class and can't really afford the high price of branded medicines, and have to buy medicines from their own pockets in the absence of a system of health care that reimburses medicine, the concern for high prices is there and there is tremendous opportunity for the generics market in the Philippines as a cost-effective alternative to branded medicines, especially if the retail pharmacies can develop and maintain an image of professionalism and quality. More affluent Filipinos are also target customers, as they will also accept generic medicines as an alternative to branded ones, provided that they feel confident in the quality of the medicines and service given. In fact, the examples of the European and US markets show that, in rich countries, the generic market is very developed and accounts for up to fifty per cent of the total drug market value.

4. The Generics Law of 1988 establishes a very favorable legal framework, which authorizes substitution of branded medicines by their generic counterparts under the guidance of a licensed pharmacist, and requires pharmaceutical companies and health practitioners to use generic names. Recent governments efforts to promote generic medicines further lead to a growing awareness and openness of the Filipino public to generics.

5. It is important for you to choose the right player and to invest into a chain of drugstores which you can trust. At Generika, we assure you of the following :

a) We have a track record of sixteen company owned stores operating successfully. We have operated for more than 4 years and we serve about 3 million transactions every year.

b) We have the widest range of generic medicines among all drugstores. We want to be the pioneers of generic retail distribution and be the first ones to carry all new generic medicines now available on the market

c) We have a name which is catchy and easy to remember : GENERIKA

d) We have a clear emphasis on building an image of quality and service through carefully selected medicines, attractive store premises, air-conditioning to preserve the therapeutic values of medicines and provide convenience to our customers, professional staff, computerized operations... At Generika, you can expect patient counseling by approachable Licensed Pharmacists and well-trained Pharmacy Assistants.

e) We provide a series of valued added services, like free blood pressure, affordable blood sugar testing, complemented by regular free check up organized in our outlets. We also support several community outreach programs.

f) In partnership with Novelis Solutions' Retail Expert, we are building superior information systems to serve customers better and manage the store sales and inventory effectively: customer database, medical information, medicine alternatives, price comparison database, automated ordering replenishment system.... We have a team of programmers working all day to improve our information systems. This will give us a clear advantage over our competitors.

Why invest in a Generika drugstore?

1. You are investing in an industry which represents a basic need of humanity. Health related expenses are going up worldwide, in virtually all countries. This industry, because it represents a daily need of people, is less subject to sudden market changes, effects of fashion and other short term trends, or strong seasonality effects (although there is also a yearly seasonality).

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Our Franchise Package

Generika Franchising Services, Inc. not only looks into the investor but works hand-in-hand with him to ensure that his business is viable. We are not looking into rapid expansion, but successful business ventures that would give the investor success and satisfaction.

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Franchise Awards

Generika Drugstore, despite its young age, is already a multi-awarded drugstore chain!. We have received several prestigious awards from various organizations. We feel very proud that our efforts for excellence in customer service and compliance to all pharmaceutical laws are being recognized more and more. As we continue to operate and expand our outreach, expect Generika to be given further recognition.

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Testimonials

Our franchisers are talented people who have found personal and financial success by opening their own Generika branches. Read some of their stories.

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Find Out More

Interested parties, please contact:

Business Development Department
Telephone: 828-1818 local 131 or 161
Mobile: Head Office - 0917-5653129, 0917-8668178 | Luzon Cluster - 0917-5653129, 0917-8668178 | Visayas Cluster - 0917-8272039 | Mindanao Cluster - 0917-8272039

Email: franchising@generika.com.ph

DOWNLOAD OUR FRANCHISE BROCHURES


Referral Program

Generika Drugstore is offering YOU an opportunity to earn additional income through its Store Location and Franchisee Referral Program. This is open to all, whether employees or non-employees of the company. Refer a Franchisor or store location, and you can earn up to P15,000

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Target Areas for New Stores

Be part of a fast-growing business by owning a Generika Drugstore franchise! We are looking for franchisees who would want to open their Generika Drugstore branch in the following areas: