Generika Drugstore was named the MOST PROMISING FILIPINO FRANCHISE during the International Gala and 11th Franchise Excellence Awards Night of Franchise Asia 2011. The prestigious award was given by the Philippine Franchise Association (PFA) in the 11th Franchise Excellence Awards held on September 22 at the SMX Convention Center, Pasay City.
Received by Mr. Teodoro Ferrer, president of Erikagen Inc. - the company behind the trademark Generika Drugstore, the award was handed over by Ms. Elizabeth Pardo-Orbeta, President, and other officials of PFA. Also present were members of the diplomatic community, key government officials, and country representatives from national franchise associations of 43-member-countries of the Asia Pacific Franchise Confederation (APFC) and the World Franchise Council (WFC).
Generika Drugstore has successfully expanded to over 200 outlets offering quality generic medicines nationwide since it started franchising 3 years ago, and plans to grow further by 150 or more stores annually.
Others who attended were delegates from Australia, Brazil, Great Britain, Canada, China, Czech Republic, Denmark, Egypt, France, Germany, India, Indonesia, Italy, Japan, Korea, Lebanon, Malaysia, New Zealand, Russia, Mexico, Singapore, Taiwan, Turkey, USA and the European Franchise Federation.
Considered as the Oscars of Philippine franchising, the Franchise Excellence Awards (FEA) have consistently recognized the country's top franchise companies and franchisees who have epitomized the model of successful franchise both in terms of business growth and good ethical practices serving as benchmark for the rest in the franchising sector.
The Philippine Franchise Association (PFA) is the pioneer and premiere franchise association in the country, with member-franchisors providing a wide range of investment opportunities - from micro to large, both homegrown and international.
To know the Generika franchise package, click here