Generics / Generika Drugstore • About Us
Generika now operates in 574 locations nationwide!




  • We are one of the pioneers in the retail distribution of quality generic medicines in the country.
  • We do not compromise the quality generics medicines based on price alone.
  • Our Corporate Pharmacy Department handles screening/testing/research of our medicines to assure our customers that only quality generic drugs are made available to them.
  • Our central warehouse and stores are all air-conditioned in order to maintain the potency of our medicines.
  • We only sell BFAD registered products and we are working to acquire medicines only from CGMP manufacturers.
  • We guarantee that our generic medicines contain the same active ingredients as the branded innovator.
  • We have the widest range of generic medicines available in the Philippines and continuously introduce new generic medicines as soon as the branded originator loses its patent.



  • Our store personnel serves our customers with courtesy and efficiency.
  • Our pharmacists are always ready to provide professional counseling.
  • Our Corporate Pharmacy Department is constantly enhancing the technical knowledge and skills of our store personnel.
  • We give ongoing value-added services such as patient counseling, affordable fasting blood sugar test, free BP monitoring and do community outreach activities, such as Free Medical Consultations.
  • We offer a Delivery Service for the convenience of our valued customers.
  • We have a state-of-the-art Point of Sale system, exclusively developed for Generika Drugstores, to provide our customers with efficient service and accurate drug information.
  • Our stores are air conditioned for the convenience and comfort of our customers.
  • We solicit and value Customer Feedback and use it to upgrade our products and services.

Generika History

Generika Drugstore was established in September 2003 to address the need for quality and affordable medicines, and promote the use of generic drugs in the context of high prices of medicines in the country.

When Mr. Teodoro Ferrer was approaching retirement after working for more than 30 years with the Ayala Group of Companies, he was planning to venture into the real estate business taking advantage of his exposure in Ayala.

However, his decision took a sudden turn when Mr. Julien Bello, his close associate in a foundation for microfinance, brought up the sad plight of many Filipinos who cannot afford to complete their medication due to the prohibitive cost of branded medicines.

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Mission / Vision


GENERIKA aims to be the leading national chain of drugstores offering quality affordable generic medicines with superior customer service, complemented by a strong sense of social purpose.


  • To put customer satisfaction above all else, by serving our clients' needs efficiently and providing friendly and professional counseling.
  • To offer the widest range of quality affordable generic medicines plus competitively-priced branded medicines and related products.
  • To rely on motivated and capable individuals who will establish and manage franchise stores to accelerate the growth of our stores.
  • To recognize the importance of our employees in achieving our aspirations, and to keep them highly motivated based on the principles of fair compensation, meritocracy and respect.
  • To educate the public about quality generic medicines and to provide various community services to fulfill our social responsibilities to our countrymen.

Corporate Values

We commit to truth and honesty in what we say and do, and practice high standards of fairness and ethics at work and in our relationships.

Customer Satisfaction
We serve and interact with our internal and external customers as best as we can, in a professional and friendly manner. We constantly look for innovative products and services that will answer their needs.

We aim high in everything we do and continuously seek to improve our level of performance.

Team work
We communicate and cooperate with one another, working together in an harmonious way to achieve the company's goals.

Respect for the Individual
We show respect, appreciation and concern for every person. We engage in positive relationships based on mutual trust.

Social Purpose
We believe that it is our responsibility to help the community and our countrymen . We recognize that the nature of our business, especially the corporate focus on quality affordable generic medicines, gives us a unique opportunity to make a very positive contribution to the health of the communities that we serve.